Lincoln Alghanim sponsors Kuwait International Fashion Week
Lincoln Alghanim recently sponsored the Kuwait International Fashion Week 2018, a unique event that puts Kuwait on the map of global fashion, held from 21 to 23 March 2018 at the Jumeirah Messilah Beach Hotel & Spa. The event featured 20 international and regional designers from Paris, Lebanon, Morocco, India, Turkey, and Kuwait. Throughout the proceedings, the Lincoln Continental and MKC were the backdrop for the catwalk. The Lincoln Navigator SUV was also on display at Jumeirah’s entrance for the duration of the event.
“We are thrilled to have Lincoln partner with this year’s Kuwait Fashion Week,” said Nasr Al-Jairoudi, General Manager – Lincoln Alghanim. “We believe this is a great opportunity to communicate the Lincoln brands’ passion for creativity, design, luxury and craftsmanship to audiences that share the same affinities. In fact, Lincoln has been gaining market share in the luxury segment globally by putting creativity at the center of the overall experience. Looking beyond the product, Lincoln promises an entire experience, just like fashion and all other forms of art. We are proud to feature our luxurious line-up from the Lincoln brand, the all-new Navigator, the Continental and the MKC alongside designers’ collections to all fashion lovers in Kuwait.”
The Kuwait International Fashion Week was an opportunity to showcase how the Arab World can reflect an image of creativity, art, elegance and beauty. VIPs, Ambassadors, bloggers, and social media influencers attended this high profile event. Attendees also had the opportunity to enter their names during the event for a chance to win a Lincoln Date Night Experience, which includes a luxurious Lincoln spa & dinner.
Kuwait - March 2018
